A WINE CLUB WITH A WORLD ATTACHED

Wines that travel.
Cards as keepsakes.

Every wine in a pack or club arrives with its own collectible card. Find your energy in two minutes, pick a pack, and start your collection.

WINES FULL OF ENERGY.Tap a card to meet a wine for each type.

How it works ↓

WHERE TO START

Three steps. No homework.

Start with what you like. The rest can wait.

01

Find your energy.

Eight quick questions about what you like to drink. You come out with the two energies that fit you.

Take the two-minute quiz →
02

Pick a pack.

Select some two-bottle Calibration Packs, or join a club and let the world open before you. Rather browse? Every bottle in the Cellar wears its energies.

See the eight packs →
03

Open, pour, collect.

Every wine in a pack or club comes with its own collectible card. Keep them, and the set builds itself.

Read the Field Guide →
Thomas Labaille Sancerre wine card: the Collector raising a bottle over the vineyards
Thomas Labaille · Sancerre
Initiate Collector card back: every collection begins with a single card. This one is yours.
Initiate Collector · card back
Thomas-Labaille Sancerre Les Monts Damnés bottlePrager Grüner Veltliner Wachstum Bodenstein bottleSancerre, with its card.

A note from the Collector: keep the card.

START HERE

Two bottles. One energy. Your first cards.

Each Calibration Pack holds two bottles that show off one energy. Pick the one that sounds like you, or grab two or three and taste them side by side. That’s how most collectors work out what they love.
Not sure where to start? The two-minute quiz points you to a pack.

  • Two bottles, one energy
  • A card for each wine
  • Shipping included
$99 + tax · shipping included

Pick your Calibration Packs

Take the Two-Minute Energy Quiz →

Want the details first? Compare all eight packs →

The painted Solar landscape

A bottle is a place you can visit.

· Explore →

Latest drop · Limited

Perfectly aged Taurasi from Southern Italy, ready tonight.

The latest drop: Taurasi, With Bottle Age.

Aglianico this serious usually means a decade of waiting. These three Mastroberardino Taurasi did the waiting in the estate’s cellar: dried cherry, leather, and the mahogany depth old Aglianico is famous for.

$319 · shipping included
See the drop →
The Collector rappelling into a volcanic crater, a satchel of Taurasi at his side and Vesuvius on the horizon
In the set2011 Radici Riserva · 2014 Radici · 2011 Naturalis Historia

Good questions.

The ones we hear most. Anything else, ask the Collector.

Ask the Collector ↗
What is Potion Collector?

A wine club and shop where every wine has an energy, every wine in a pack or club comes with a collectible card, and the whole thing plays like an adventure. Buy single bottles, start with a Calibration Pack, or join a seasonal pack.

Do I need to understand the energies?

No, and that’s the point. Energies tell you how a wine behaves (ripe and golden, cool and saline) before anyone tells you where it’s from. Use them as much or as little as you like.

What’s in a Calibration Pack?

Two bottles that show off one energy, plus a collectible card for each wine. There are eight, one per energy, at $99 plus tax with shipping included. Most people start with two or three to compare.

What do I do with the cards?

Keep them. Every wine in a pack or club comes with its own card, made for that wine. These are keepsakes that form a colorful collection of great wine experiences.

Can I buy just one bottle?

Yes. Every wine in the Cellar is sold by the bottle. However, cards are limited to packs and club shipments.

Where can you ship, and what does it cost?

Calibration Packs and seasonal packs include shipping. Everything else ships free over $299. We ship to all states except AL, AK, DE, HI, MS, NH, RI and UT. You must be 21 or older to order, and an adult signs for delivery.

Ask about delivery ↗
How is membership different from an account?

An account is just your login. Membership starts when you join a seasonal pack: three tiers (Collector, Archivist, Lorekeeper) that you earn by showing up, not by paying more, with early access, member-only cards, and first word on new drops.

Explore membership options →

Let’s find yours.

Turn it over: take the quiz →I’d rather take a look at the bottle shop →